Idea-led source path
Custom from idea
Start when the product begins as a concept, mood board, sketch, fit idea, or custom design direction.
- Prerequisites
- Prerequisite: an idea or concept that can anchor later research, design, sample, and approval work.
- Safe first action
- Safe first action: Capture or choose an idea before opening custom design work.
- Why this is next
- custom products need concept context first so later research, tech packs, samples, and approvals stay tied to the original product intent.
- What happens after this
- research can be captured for the concept; then Custom Design can carry the idea into tech-pack/sample readiness before Product Pipeline.
- Route detail
- Ideas owns concept capture; Custom Design remains locked until an idea/concept exists.